Welcome to the David Eccles School of Business
The Bulletin Board
Marian Bonar is one of very few students who can say her MBA education took her from Ghana and back while trying to solve a critical social issue.
Because of her exceptional experience, University of Utah President David Pershing featured Bonar, her project and the new Lassonde Social Entrepreneurship Program during his 2013 commencement speech.
“Being featured at graduation is a huge honor, and it is really special to my family,” says Bonar, who graduated from the full-time MBA program with an emphasis in marketing.
According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs.