Marketing Department

Marketing is the process of discovering unmet customer needs and wants, developing products and services to satisfy those needs, and using advertising, promotions, pricing, distribution, personal selling, and customer relationship management to build strong brands that attract and retain customers. A marketing education from the David Eccles School of Business gives you a competitive advantage in one of the largest areas of employment in business today.

Marketing Curriculum 

The Marketing Department offers a full range of classes designed to prepare students for careers in marketing management, digital and internet marketing, advertising, marketing research, sales, new product development, brand and product management, general management, venture capital, and consulting. Classes cover many specific areas including:

  • Marketing Management and Strategy

  • Digital and Internet Marketing1

  • Integrated Marketing Communications2

  • Consumer Behavior

  • Marketing Research

  • Marketing Models

  • Marketing Analytics

  • Database Marketing and Customer Relationship Management

  • Personal Selling

  • International Marketing

  • Entrepreneurial Marketing

1. This area includes topics such as: Search and Display Advertising, Social Media, Mobile, Search Engine Optimization (SEO), Content Marketing, Re-targeting, Onboarding, Affiliate Programs, Ad-Tech, and Digital Analytics. Our programs emphasize tools from Google and Adobe.

2. This area includes topics such as: Advertising, Sales Promotions, Publicity, Public Relations, Direct Mail, Product Placement, and Personal Selling.

Marketing Course Scheduling Guide

To help marketing majors plan their schedules, the Marketing Department has put together a schedule for the 2015-2016 and 2016-2017 academic years.  While the department cannot guarantee classes in the event of unforeseen circumstances (e.g. instructor illness), it is intended that the classes listed will be offered at the time and semester indicated.  Please note that additional marketing classes may be offered.

For more information, view the Marketing Major Forecast Schedule.

Beyond the Classroom

In addition to course offerings, the Marketing Department offers a variety of opportunities to gain experience and build your resume.

Internships at PoleVault Media: PoleVault Media is a full service, digital marketing agency offering top students internship opportunities to gain real world experience in digital marketing and build an impressive resume while still in school.

With a focus on search engine marketing, interns in the marketing department work closely with a talented team of mentors to create engaging websites that rank high on search engines. In addition, interns collaborate with their team to develop unique strategies to drive traffic, create leads, and generate sales for a variety of different clients.

Internship Areas of Focus:

Adobe Digital Analytics Competition: The high-profile Adobe Digital Analytics Competition has been fully integrated into Marketing 4350: Digital Analytics and Database Marketing. Students interested in competing are strongly encouraged to enroll in this course.

Advertising Management: Marketing 4510 is a full-semester course in which student agencies pitch campaigns to participating clients. The two winning agencies then present to advertising executives representing two to four Utah advertising agencies. 

American Marketing Association: The club for marketing majors and those interested in marketing. The Student AMA offers networking opportunities, leadership positions, guest speakers, and an annual case contest in New Orleans. A close relationship with the Utah AMA Professional Chapter offers great opportunities for graduates seeking employment in the state.

Marketing Internships: Marketing students can build their own experiences and receive credit for internships. The Undergraduate Career Management Center can help you find internships.

Student Success

Hearty congratulations to marketing and entrepreneurship student Caroline Daley!

Carolie Daley was named Marketing Student of the YearCaroline was chosen as the Marketing Student of the Year at the Utah Marketing Awards earlier this month. The Utah American Marketing Association (AMA) puts on this event each year to honor business professionals in the field. Read the full article at our Newsroom.