Daniels Fund Ethics Initiative


~ Integrity ~
Act with honesty in all situations

~ Trust ~
Build trust in all stakeholder relationships

~ Accountability ~
Accept responsibility for all decisions

~ Transparency ~
Maintain open and truthful communications

~ Fairness ~
Engage in fair competition and create equitable
and just relationships

~ Respect ~
Honor the rights, freedoms, views, and property of others

~ Rule of Law ~
Comply with the spirit and intent of laws and regulations

~ Viability ~
Create long-term value for all relevant stakeholders


The Daniels Fund Ethics Initiative

The Daniels Fund created the Daniels Ethics Initiative to build a collaborative group of Colleges and Universities that work together to build a comprehensive curriculum for teaching Business Ethics and create opportunities for students to experience the power and importance of ethical business decision making. This initiative is funded by The Daniels Fund and is guided by Bill Daniels' personal values of business ethics and fairness; Bill Daniels, a pioneer in cable television who owned the ABA's Utah Stars, established the Daniels Fund to operate the Daniels Fund Scholarship Program and the Daniels Fund Grants Program in Colorado, New Mexico, Utah, and Wyoming. Please visit the Daniels Fund website for more information on the Daniels Fund Ethics Initiative and Bill Daniels.

Daniels Fund Ethics Initiative Colleges and Universities

Ethics Education at the David Eccles School of Business

The David Eccles School of Business has a long history of commitment to the teaching and research of ethics in a variety of ways. At the University of Utah, developing a sense of individual responsibility is foundational. We prepare students to dream not only about the type of job they want, but about what kind of person they want to be. To supplement learning and our career counseling, we share with students videos of self-reflections of top business leaders, talking in a very genuine way about the principles and values developed over the course of their lifetimes, and sharing the insights that have guided their success. This builds on the lessons taught through the Foundations of Business Thought course, which introduces students to the cultural, historical, and philosophical basis of business through the examination of classic texts in the humanities. These concentrated efforts facilitate the opportunities to observe and experience business ethics in practice and we will continue building a regimen for practicing ethical behavior. Service-based learning is required of all incoming MBA students. The curriculum and the field experiences at the University of Utah teaches students to identify and prepare themselves to manage ethical dilemmas when they arise.


Meet some of our professors and students of business ethics.

Why Choose Ethics?

"As recruiters we use our core values of putting the members first and giving back to the community to help us find the best employees for Regence. Students with experience studying or working on ethics in addition to volunteer activities usually rise to the top for selection." --Melissa Mackie, College Relations Lead, Regence

"In a world full of greed it is more and more important for business leaders to exemplify integrity and operate ethically. We need to raise the bar. The world would be a better place if the level of integrity was set high enough that businesses couldn't survive without improving their operations to a reasonable shade of green and giving back to the communities which support them. By allowing students like us to be actively involved in the ethical practices of local businesses, we discover first-hand how important they really are. It's a valuable lesson we all must learn if we are to become the leaders of tomorrow." --Will Roach, business undergraduate

"Ethical practice enables students to foster long-term relationships whose mutual benefits will surely surpass any short-term gains obtained otherwise."--Elena Nazarenko, undergraduate, business honors program

"The promotion of business decisions based on what is best for everyone will not only increase marketplace trust, but also productivity. These principles should be at the forefront of every educational endeavor, especially in business. Creating students with strong ethical tendencies starts early. Introducing ethics as a vital piece in the big picture of business empowers students to apply such principles in a variety of ways. This allows the business leaders of the future to learn firsthand that good things result from actions that are elevated beyond simply following the letter of the law." --Danica Johnson, Daniels Ethics Intern