Leadership Development for Healthcare Executives Modules

Leadership and Organizational Management
The essence of strategic leadership is delivering a set of services that offer a unique mix of patient value. Understand your individual leadership style and how to effectively communicate organizational values and goals, influence behavior and ensure high level of team member capability, commitment, motivation, accountability, and performance.

Strategic Marketing & Brand Management
Understanding and meeting or exceeding customers’ expectations can be a challenge in healthcare. In a world where companies and their products are increasingly viewed as commodities, brand equity can be one of your most valuable assets. Emotion plays a critical role in decision-making-no matter the product category. Participants will take away strategies to effectively create brand equity for their organization and set them apart from today’s option-packed marketplace.

Mastering High Performance Communications Skills
Communication is an essential leadership tool especially when faced with leadership challenges, including working in teams, public speaking, coaching others, resolving conflicts and negotiations. Participants will learn about their communication strengths and areas of opportunity to improve communication competence. Focus will be on strengthening public speaking skills and coaching.

Financial Analysis and Control
Financial resources should be allocated in a way that creates economic value. This course develops the critical ability to interpret and use financial information to make decisions that reduce risk and increase the value of the organization. Participants’ will learn to read and interpret healthcare financial statements, determine a medical organizations’ cost of capital, use discounted cash flow analysis to make capital spending decisions and assess and avoid unreasonable financial risks. The goal of the course is to provide physicians a level of understanding that will assist them in managing more effectively the planning and control-related activities for which they have responsibility.

Institutional Policy and Strategy
Recognize strategic opportunities to develop sustainable competitive advantages in healthcare. Assess industry economics and dynamics to identify strategic threats and opportunities, evaluate the profit potential of strategic resources and capabilities and strategic diversification. Implement strategic initiatives and understand the difference between “strategy” and “strategic plan.”

Collaborative Negotiations
Stress and workplace conflict are an inevitable consequence of healthcare. Faculty will focus on the critical negotiation skills needed to significantly improve the quality of life in a medical organization. Participants will learn how to negotiate with others upon whom they depend for results or resources, mediate disagreement and conflict among colleagues and conduct and prepare for business negotiations within and outside the organization.