According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs.
News
Tuesday, April 30
Utah Community Data Project to bring unprecedented online community data access to Utah
The Bureau of Economic and Business Research at the University of Utah’s David Eccles School of Business is readying the launch of the Utah Community Data Project, an online system of community-level demographic, housing and socioeconomic data unprecedented in Utah for its breadth and for the access it will allow all Utahns.
Thursday, April 25
Salt Lake City winning praise in financial circles
SALT LAKE CITY — Utah is fast becoming one of the most highly regarded financial centers in the nation. A recent article in Bloomberg Businessweek touted the Beehive State and its capital city as a burgeoning "Wall Street of the West." In December, Utah was named the top place in America to do business by Forbes Magazine — for the third straight year.
Tuesday, April 16
Christine Botosan elected President-elect of American Accounting Association Board of Directors
Dr. Christine Botosan, accounting professor and Associate Dean of Graduate Affairs at the David Eccles School of Business, has been elected President-elect of the American Accounting Association's Board of Directors, it was announced Tuesday.
Botosan will serve as President-Elect for the AAA's 2013-2014 year, beginning her term at the distinguished group's annual meeting in August. In 2014-2015, she'll serve as President.
Tuesday, April 16
U students invent portable pot doubling as mobile charging device
Camping in the backcountry may never be the same.
Thursday, April 11
Student entrepreneurs shine at Utah Entrepreneur Challenge
Owlet Baby Monitors, a student team from Brigham Young University, won the grand prize of $40,000 at the 2013 Utah Entrepreneur Challenge (UEC) during the recent awards banquet. The UEC is a statewide student business plan competition sponsored by Zions Bank and hosted by the Utah Entrepreneur Series, a division of the Lassonde Entrepreneur Center and the David Eccles School of Business at the University of Utah (U). This year’s competition saw 121 total submissions.
Friday, April 05
Lassonde Center fuels state's No. 1 rank for small business
A respected online platform for hiring local contractors and a foundation focused on entrepreneurship have ranked Utah as the No. 1 state for small business. In putting together the ranking, Thumbtack.com and the Kaufman Foundation collected 7,766 responses from very small businesses across the country—96 percent of respondents have fewer than 10 employees.
Wednesday, April 03
Natalie Gochnour joins David Eccles School of Business as Associate Dean
The David Eccles School of Business at the University of Utah today announced the appointment of Natalie Gochnour to associate dean. A 28-year Utah public policy veteran, Gochnour will be tasked with enhancing the relevance, reputation and relationships of the David Eccles School of Business and the University of Utah with business and community leaders throughout the state.