Internet Marketing Certificate Program

Internet Marketing

Internet Marketing

Join us for a free Internet Marketing Webinar. More details here.

Transform your business. Transform your career.  Learn the foundations of Internet Marketing to acquire new customers, drive online performance, and enhance customer retention with proven strategies and best practices in data-driven marketing.  Join the newest Certificate program to learn how to meet the demands of online customers and make your marketing dollars work more efficiently than ever before.

Dates Offered

2012

Spring Course: (6-week, Weekend format)

Module I – Overview of Internet Marketing
April 27, 2012 (1:00 p.m. - 8:30 p.m.)
April 28, 2012 (8:30 a.m. - 12:00 p.m.)

Module II – Online Analytics & Measurement
May 4, 2012 (1:00 p.m. - 8:30 p.m.)
May 5, 2012 (8:30am-12:00pm)

Module III – Online Acquisition
May 11, 2012  (1:00 p.m. - 8:30 p.m.)
May 12, 2012 (8:30 a.m. - 12:00 p.m.)

Module IV – Online Conversion
May 18, 2012 (1:00 p.m. - 8:30 p.m.)
May 19, 2012 (8:30 a.m. - 12:00 p.m.)

Module V – Online Retention
June 1, 2012 (1:00 p.m. - 8:30 p.m.)
June 2, 2012 (8:30 a.m. - 12:00 p.m.)

Module VI – Data Driven Marketing
June 8, 2012 (1:00 p.m. - 8:30 p.m.)
June 9, 2012 (8:30 a.m. - 12:00 p.m.)

Program Overview

The Internet has dramatically transformed how consumers engage businesses today, and how businesses must adapt to the new rules of marketing that demand accountability, data driven decision-making, and integrated online strategies to maximize performance.   The demand is intense for marketers who comprehend these dynamics and can bring expertise with proven techniques and tactics that maximize marketing budgets, produce new customer acquisition, and create competitive advantages across multiple interactive channels.

The Internet Marketing program offers an overview of the key concepts, strategies, and techniques in the following foundational subjects:

• Overview of Internet Marketing
• Online Analytics & Measurement
• Online Acquisition
• Online Conversion
• Online Retention
• Data Driven Marketing

The program features instruction from industry experts with world-class experience from leading online companies and technology businesses. Participants will engage in active review of websites, interactive marketing tactics, and online techniques to better understand the impact that Internet marketing can have in forming more efficient marketing spend decisions and creating opportunities to drive business performance.

Program Objectives

The Internet Marketing Certificate Program will provide participants with an in-depth examination of social media, mobile marketing, online analytics, interactive campaigns, email marketing, search engine marketing, affiliate marketing, and other proven and emerging methods aimed at fully leveraging the Internet for achieving business objectives in acquiring, converting, and retaining online customers.  Upon completing the program, you will learn how to integrate proven strategies, tactics, and best practices in Internet marketing to capture new customers, improve profitability, enhance customer loyalty, deliver superior customer service, introduce new products, and drive business performance. 

Certificate Program Features

• The Internet Marketing Certificate Program is a non-degree, professional development program
• Instruction is provided by leading industry experts
• Six-week, weekend formats are available twice yearly.
• Program will be delivered through on campus lecture, case studies, online analysis, interactive assignments, and group work.
  • All participants attending a minimum of five of the six sessions will receive a Certificate from the David Eccles School of Business, Executive Education Department.
  • This program qualifies for up to 70 Professional Development Units (PDUs) and 7.0 Continuing Education Units (CEUs), based on attendance.

   

Who Should Attend

The Internet Marketing Certificate program will help marketing professionals, business owners, line of business managers, senior executives, and key business decision-makers become proficient in harnessing the power of the Internet in order to more effectively communicate, implement and evaluate business strategies, goals and objectives.   This program also benefits professionals seeking career advancement and needing high demand marketing skills, business owners wanting to incorporate Internet marketing within their organization, or current advertising, public relations, sales, or marketing professionals wanting to update their knowledge and skillset.  While this program is not focused on technical skills, it will introduce students to the key technologies Internet Marketers leverage to achieve business objectives.

Faculty

Faculty- Matt LangieMatthew Langie is the founder and CEO of Online Marketing Gurus, which he established to address the lack of higher education opportunities serving the needs of Internet marketing professionals. In his role, he has brought together a team of highly experienced industry professionals and instructors-- the Gurus-- to deliver Internet Marketing executive education programs in partnership with leading business schools. He also serves as Director of Product Marketing for the Digital Marketing Business Unit at Adobe Systems, where he is responsible for marketing the company’s industryleading digital marketing solutions generating over a half billion dollars in revenue.

Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain.

Langie currently serves on the Executive Council of the Internet Marketing Association, a professional organization with over 500,000 members worldwide. He is Director Emeritus of the Web Analytics Association and is a recognized thought leader in the online analytics and digital marketing industry. Langie is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video.

Fee: $5,498

Register now!