Business Essentials Program Outline and Formats
You will receive the same excellent educational experience in each Business Essentials Program. The same material is presented in each format, so you can pick the one perfect for your schedule. The following information is the tentatively planned course material for the 2011 programs.
Program Outline
Strategic Management: Framework for the Future
This session will focus on strategic opportunities to develop sustainable competitive advantages for your organization; assess industry economics and dynamics to identify strategic threats and opportunities; evaluate the profit potential of strategic resources and capabilities; and strategic diversification. Participants will learn how to implement strategic initiatives and understand the difference between "strategy" and "strategic plan."
Collaborative Negotiations
Stress and workplace conflict are an inevitable factor in any corporation setting. This session will focus on the critical negotiations and conflict resolution skills need to significantly improve the workplace. Participants will learn how to negotiate with others upon whom they depend for results or resources, mediate disagreements and conflicts among colleagues, and conduct and prepare for business negotiations both within and outside the organization.
Communication Strategies for Improving Performance
This session will explore the group dynamics and the elements that are necessary for a successful group or team. Theoretical framework and common vocabulary will be explored in order to better understand and be able to interpret things that happen in groups. Participants will examine a phenomenon in groups, describe it form a conceptual standpoint, evaluate it from a critical standpoint, and make recommendations to improve it. At a more personal level, this session will help participants become a more effective participant in any group or team they choose to join, whether as an employee, manager, volunteer, or some other role.
Leadership and Competitive Advantage
One of the keys to your success as a manager is the ability to generate energy and commitment among people within an organization and to channel that energy and commitment toward critical organization goals in an ethical and responsible way. This course demonstrates that the proper management of human assets has the potential to be a source of sustainable competitive advantage for high performance organizations. You will study various ways in which companies have successfully managed their people to create not only revenues, profits and growth, but also unique products and services in unique working environments, as well as employees and customers who are advocates of the enterprise.
Accounting and Finance for the Non-financial Manager
Financial resources should be allocated in a way that creates economic value. This session develops the critical ability to interpret and use financial information to make decisions that reduce risk and increase the value of the organization. Participants will learn how to read and interpret financial statements, determine an organization's cost of capital, use discounted cash flow analysis to make capital spending decisions, and assess and avoid unreasonable financial risks. The goal of this session is to provide participants with a level of understanding that will assist them to more effectively manage the planning and control-related activities for which they have responsibility. Learn how to increase firm value through the development and implementation of appropriate decision-making rules. The session will also explore methods for enhancing firm value through financing activities. Techniques for assessing the firm's financial health will also be addressed.
Strategic Marketing and Brand Management
Understanding and meeting or exceeding customers' expectations can be a challenge. In a world where companies and the products are increasingly viewed as commodities, brand equity can be one of your most valuable assets. Emotion plays a critical role in decision making, regardless of the product category. In this session participants will take away strategies to effectively create brand equity for their organization and set them apart from today's option-packed marketplace.
Formats
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