Debra Scammon
Emma Eccles Jones Professor
Department of Marketing
Email: mktdls@business.utah.edu
My primary areas of research interest relate to consumers' ability to navigate in the marketplace. Current projects relate to problems of the uninsured, recovery from disasters, and consumer coping. Consumers' perceptions of and reactions to risk, especially risk protective behaviors, are also a focus of my work.
Degrees:
1977 PHD University of California, Los Angeles
1973 MS University of California, Los Angeles
Teaching Areas:
Consumer Behavior; Health Policy; Marketing And Public Policy
Research Statements:
marketing and public policy; social marketing; health care marketing; health care policy
Recent Awards:
2002 David Eccles School of Business Service Award - David Eccles School of Business
2000 Emma Eccles Jones Professor of Marketing - David Eccles School of Business
2000 Outstanding Reviewer - Journal of Public Policy & Marketing
1999 Best Conference Paper Award - Advances in Health Care Research
1991 George Eccles Faculty Scholar - University of Utah
Chapters
- "Sport Related Subculture as a Useful Basis of Market Segmentation: Insights for Ski Area Managers" ROUTLEDGE / PSYCHOLOGY PRESS. (2009)
Co-Author(s): Dan Fuller, Ekaterina Karniouchina, Tamara Masters
Co-Editor(s): Lynn R. Kahle and Angeline Close - "Perspectives and Frameworks on Marketing and Society" Explorations in Marketing and Society. (2007)
Co-Author(s): Marlys J Mason - "The Effectiveness of Environmental Labeling" The Handbook of Marketing and Society. (2000): 390-420
Co-Author(s): Robert N. Mayer and Linda Lewis
Conference Papers
- "Trends in Real Estate Marketing: A Case Study of Public Lender Foreclosure Auction" Marketing and Public Policy. (2009)
Co-Author(s): Kate Karniochina, Bill Moore, Dan Fuller - "Improvising in the wake of disaster" American Marketing Association. (2008)
- "Opportunities for Understanding Brand Dynamics: Empirical stability and fluctuation methodologies" AMA Summer Educators Conference. (2005)
Co-Author(s): Jenny Mish
Journal Articles
- "Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms" Journal of Public Policy & Marketing. (2009)
Co-Author(s): Jenny Mish - "A Tail of Two Personalities: How Canine Companions Shape Relationships and Well-Being" Journal of Business Research. (2008)
Co-Author(s): Lisa A Cavanaugh and Hillary Leonard - "No Pet Left Behind: Accommodating Pets in Emergency Planning" Journal of Public Policy & Marketing. vol. vo. 26, no (2007): 49-53
Co-Author(s): Hillary A. Leonard
