Olivia Sheng
Presidential Professor, Emma Eccles Jones President's Chair in Business
Department of Operations and Information Systems
Email: actos@business.utah.edu
Olivia R. Liu Sheng is Presidential Professor and Emma Eccles Jones Presidential Chair of Information Systems at the David Eccles School of Business, University of Utah. She also directs a Utah Center of Excellence - the Global Knowledge Management Center ( gkmc.utah.edu ) to seek commercialization of knowledge management technologies. Her research focuses on data mining and optimization techniques for portal management, emetrics and customer analysis, customer profiling, personalization, recommendation, fraud/intrusion detection, bio-medical, digital government, risk management, telemedicine, telework and distributed learning applications. Her research has received funding from various Utah State agencies, Wasatch Advisors, U.S. Army, NSF, IBM, Tivoli, Toshiba Corp., Sun Microsystems, Hong Kong Research Grants Council, Asia Productivity Organization, SAP University Alliance, and Bureau of Land Management.
Degrees:
1986 PHD University of Rochester
1983 University of Rochester
Teaching Areas:
Business Intelligence
Data Mining
Data Warehouse
Information Systems
Quantitative and Systems Research Methods
Recent Awards:
2006 Recommendation analytics - proof of concept - Wasatch Advisors
2006 Search Engine Optimization - Product Requirements Definition and Proof of Concept - Optatio, LLC
2005 Renewing Global Knowledge Management Center - Utah Center of Excellence Program
2004 Renewing Global Knowledge Management Center - Utah Center of Excellence Program
2004 Cost Benefit Analysis for Utah State Wide Parcel Address Data Management - Information Technology Services, Advanced Geographic Resource Center, Utah and the Bureau of Land Management
Chapters
- "E-Diagnosis Support Systems: A Web-based Decision Support System to Aid Complex Lower Back Pain Diagnosis and Management" E-Health. (2005)
Co-Author(s): Lin Lin, Paul Hu and J. Tan
Conference Papers
- "Using social network analysis to automatically discover competitor relationships from business news" Proceedings of the 5th Workshop on e-Business (WeB). vol. 5 (2006)
Co-Author(s): Zhongming Ma, Gautam Pant - "Web-mining-based objective metrics for measuring website navigability" Proceedings of the 27th International Conference on Information Systems (ICIS 2006). vol. 27 (2006)
Co-Author(s): X. Fang, M. Chau, P. Hu, Z. Yang - "A real option approach to evaluating digital government investment" Proceedings of the 2005 National Conference on Digital Government Research. (2005)
Co-Author(s): Leon Chen
Journal Articles
- "Decision-tree-based Knowledge Discovery: Simple-decision-tree versus multi-decision-tree Induction Techniques" INFORMS Journal on Computing. (Forthcoming)
Co-Author(s): Namsik Chang - "Interest-based personalized search" ACM Transactions on Information Systems. (Forthcoming)
Co-Author(s): Zhongming Ma, Gautam Pant - "What are people searching on government websites?" Communications of ACM. (Forthcoming)
Co-Author(s): Michael Chau, Xiao Fang
