Terry Pavia
Associate Professor
Department of Marketing
Email: teresa.pavia@business.utah.edu
Teresa M. Pavia is an Associate Professor of marketing at the David Eccles School of Business, University of Utah. She received a M.S. (1978) and Ph.D. (1981) in Mathematical Statistics, both from the University of Maryland. Before coming to the University of Utah in 1988 she taught for two years in the School of Management at Georgia Tech. She has been recognized for her strong teaching skills. Professor Pavia has also been an active researcher in product management (e.g., new product development, consumer behavior and pricing) and in the intersection of consumer behavior and health care. Among her publications are articles in the Journal of Consumer Research, the Journal of Marketing and Management Science.
Degrees:
1981 PHD University of Maryland
1978 University of Maryland
Teaching Areas:
Research Methods
Research Statements:
Consumer Behavior, Health Care, Marketing Strategy and New Products
Recent Awards:
1996 Professional and Community Service Award - DESB
Chapters
- "The Rover Project: A Corporate Start-Up Within Techco" Strategic Technology Management: Building Bridges Between Sciences, Engineering, and Business Management. (2003)
Co-Author(s): Dodson, Kimberly
Journal Articles
- "Developing New Practitioners Who Value New Marketing Knowledge: An Approach to Executive Education"" Marketing Intelligence & Planning. (2006): 295-306
- "When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity" Journal of Marketing Management. vol. 22 (2006): 1009-1030
Co-Author(s): Marlys Mason - "The Reflexive Relationship Between Consumer Behavior and Adaptive Coping" The Journal of Consumer Behavior. vol. 31 (2004): 441-454
Co-Author(s): Marlys Mason
Terry Pavia
Associate Professor
Department of Marketing
Email
Phone numbers:
(office): (801) 581-8696
Office: 470C Bu C
Department of Marketing
1645 E. Campus Center Drive
Salt Lake City, Utah 84112
