Sriram Thirumalai
Assistant Professor
Department of Operations and Information Systems
Email: sriram.thirumalai@business.utah.edu
Sriram Thirumalai is an Assistant Professor in the Management Department at the David Eccles School of Business, University of Utah. Sriram holds a Bachelors in Metallurgical Engineering from the Indian Institute of Technology (IIT) Madras, a Master of Science in Statistics from the University of Minnesota, and a Ph.D. in Operations Management from the University of Minnesota. Sriram's research interests are in the areas of Management of Technology, Supply Chain Management, Operations Strategy, and Health Care Operations. Sriram's research has appeared in the Journal of Operations Management and Electronic Markets. He serves a reviewer for various journals including Journal of Operations Management, Production Operations Management Journal, and IEEE Transactions.
Degrees:
MS University of Minnesota
PhD University of Minnesota
B.Tech Indian Institute of Technology
Teaching Areas:
Empirical Research In Operations Management
Management Of Technology
Production Operations Management
Service Operations Management
Research Statements:
My research interests are in the broad areas of Management of Technology, Retail Supply Chain Management, Operations Strategy and Health Care Operations. Motivated by real world problems, my research agenda often follows an interdiscplinary approach and has an empirical orientation.
My current research projects are organized around three streams.
The first stream is focused on understanding how firms, enabled by technologies, customize their products for customers in the context of electronic retailing. Specifically, this stream of research is focused on addressing the questions of what, how, where, when, and so what questions of customization in the context of electronic retailing. A related area of research is the customization of the order fulfillment processes, the last mile in the retail supply chains, to the product type in electronic retailing.
The second stream of research is focused on understanding the role of technology in signaling product quality to potential customers and how it affects the market performance of a firm. Specifically, it if focused on addressing the questions of how product quality evaluations (hosted by 3rd-party product review sites) affect the product performance in the market and how can firms use this information in their product development and retailing efforts.
The third stream of research is placed in the context of the medical device industry. It investigates into the process of product recalls in the medical device industry and the impact of product recalls on the financial performance of firms.
Recent Awards:
2006 IBM Best Paper Award - IBM and Production Operations Management Society
2004 Juran Center Scholarship Finalist Award - Juran Center for Leadership in Quality
2004 Academy of Management, Doctoral Consortium Participant - Academy of Management Conference
2004 Carlson School Dissertation Fellowship - Carlson School of Management, University of Minnesota
2000 Carlson School Doctoral Fellowship - Carlson School of Management
Journal Articles
- "Customization Strategies in Electronic Retailing: Alignment with Product Type and Implications for Customer Value" Decision Sciences. (2009)
Co-Author(s): Kingshuk K Sinha - "Order Fulfillment and Customer Satisfaction in Electronic B2C Operations: Implications of the Product Type" Journal of Operations Management. vol. 23 (2005): 291-303
Co-Author(s): Kingshuk K Sinha - "Book Review: 'Competing in the Age of Digital Convergence - David B. Yoffie'" Electronic Markets. vol. 13(1) (2003)
Periodical Articles
- "Implications for Retail Adoption of Digital Signage Systems" Platt Retail Institute, IL. (2004)
Co-Author(s): Steven Platt (Platt Retail Institute), Kingshuk K Sinha (U. Minnesota), Barton Weitz (U. Florida), Pat Hellberg (Nike, Inc.,), Iver G V (Bank of America), and Margot Myers (U.S. Postal Service)
Sriram Thirumalai
Assistant Professor
Department of Operations and Information Systems
Email
Phone numbers:
(office): (801) 585-3940
Office: 34 Bu C
Department of Operations and Information Systems
1645 East Campus Center Drive
Salt Lake City, Utah 84112-9301
