Abbie Griffin
Royal L. Garff Presidential Chair in Marketing
Department of Marketing
Email: abbie.griffin@business.utah.edu
Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and 1st-year core marketing classes to MBA students. She is a member of the Board of Directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 - 2003.
She began her career with a B.S. in Chemical Engineering from Purdue University. After working as a plant engineer for Polaroid Corporation for two years, she earned an MBA from Harvard University. She worked in product and technology commercialization for Corning Glass Works in their biotechnology division and technology consulting for Booz, Allen and Hamilton prior to receiving a Ph.D. in Management of Technology and Marketing from the Massachusetts Institute of Technology.
Professor Griffin’s research investigates means for measuring and improving the process of new product development. Her papers include “Research on Innovation: A Review and Agenda for Marketing Science,” (with John R. Hauser and Gerard Tellis), Marketing Science; “Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate,” (with Raymond Price, Bruce Vojak, Matthew Maloney and Edward Sim), Journal of Product Innovation Management; “Product Development Cycle Time for Business-to-Business Products,” Industrial Marketing Management; “Best Practices in Product Development” (Journal of Product Innovation Management); “Recommended Measures for Product Development Success,” (with Albert Page), Journal of Product Innovation Management; “The Effect of Project and Process Characteristics on Product Development Cycle Time,” (Journal of Marketing Research), and “Voice of the Customer,” (with John Hauser, Marketing Science; winner of the John D.C. Little Best Paper Award and the Frank M. Bass Dissertation Paper Award).
Prof. Griffin is an avid quilter, skier, hiker, swimmer and scuba diver.
Degrees:
1989 Ph.D. Massachusetts Institute of Technology
1981 MBA Harvard University
1974 Bs.Che. Purdue Unversity
Teaching Areas:
Marketing Principles
Marketing to Organizations
Research Statements:
My research investigates how to measure and improve the process of new product development.
Recent Awards:
2009 Crawford Fellow - Product Development & Management Association
2008 Thomas P. Hustad Best Paper Award for Outstanding Professional Contribution - Journal of Product Innovation Management
2007 Top 20 Marketing Science Articles in the Past 25 Years - INFORMS Society for Marketing Science
2006 Best Paper, Innovation Track, Winter Educator's Conference - American Marketing Association
2006 University of Illinois, Urbana-Champaign College of Business Alumni Association Teaching Award for Graduate Teaching - Univesrity of Illinois Alumni Association
Books
- "The PDMA ToolBook3 for New Product Development" John Wiley & Sons. (2007)
Co-Author(s): Stephen Somermeyer - "16th Paul D. Converse Symposium" American Marketing Association. (2005)
Co-Author(s): Cele Otnes
Conference Papers
- "How Serial Innovators Navigate the Fuzzy Front End of Innovation" Product Development & Management Association Research Conference Proceedings. (2007)
Co-Author(s): Nathan Hoffman, Raymond L. Price, Bruce Vojak - "In Search of the Classics: A Study of the Impact of JPIM Papers from 1984-2003" Product Development & Management Association Research Conference Proceedings. (2007)
Co-Author(s): Wim Biemans, Rudy Moenaert - "The Processes by Which Serial Innovators Innovate" EIASM International Product Development Conference Proceedings. (2007)
Co-Author(s): Nathan Hoffman, Raymond L. Price, Bruce Vojak
Journal Articles
- "Balancing Development Costs and Sales to Optimize the Development Time of New Products" Journal of Product Innovation Management. (Forthcoming)
Co-Author(s): Fred Langerak, Erik Jan Hultink - "Effects of Cycle Time and Entry Timing on Profitability: Mediating and Moderating Roles of Development Costs, Sales Volume, Product Newness and Product Advantage" Journal of Product Innovation Management. (Forthcoming)
Co-Author(s): Fred Langerak, Erik Jan Hultink and Abbie Griffin - "In Search of the Classics: A Study of the Impact of JPIM Papers from 1984-2003" Journal of Product Innovation Management. (Forthcoming)
Co-Author(s): Wim Biemans, Abbie Griffin and Rudy Moenaert
Favorite Books:Trashy adventure/crime/suspense novels (no horror).
Favorite Music:Eclectic
Favorite Movies:Star Wars, Bond, Indiana Jones, etc.
Favorite Quote:When you can measure what you are speaking about, and express it in numbers, you know something about it: But when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind. William Thompson, Lord Kelvin
Favorite Hobbies:Quilting, skiing, hiking.
Abbie Griffin
Royal L. Garff Presidential Chair in Marketing
Department of Marketing
Email
Phone numbers:
(office): (801) 585-1772
Office: 209 KDGB
Office Hours: Thursdays, 1:30 - 4 pm
Department of Marketing
1645 E. Campus Center Drive
Salt Lake City, Utah 84112
