Marketing
Marketing PhD Information Sheet
General Information
The Department of Marketing at the David Eccles School of Business has carefully considered the relationship between training and education. The doctoral program provides the framework for acquiring specific skills at the same time it fosters an environment that allows for individual intellectual growth.
It is the philosophy of the marketing department that training is subordinate to creative thinking. Pursuing an education at the doctoral level is vastly different from any other degree-seeking effort in both its intent, and the ultimate effect on the individual. Doctoral preparation is necessarily a highly intensive and focused effort. At the same time, it demands the expansion of the candidate's intellectual horizons. This dual emphasis forces a struggle, in a very real sense, between training and education. The technical training required to acquire methodological and analytical skills necessitates a highly structured environment. Some of the challenges in a doctoral program like "tool" courses, seminar assignments and even certain aspects of dissertation research may resemble a training program more than a lofty pursuit of expanding the intellectual horizon. And, taken in isolation, these particular challenges would, indeed, emphasize training over education. Yet the doctoral program in marketing provides a flexible environment for learning. The development of creative and innovative thought processes is better served in an unstructured environment that promotes development that meets the needs of the individual candidate. The PhD program is therefore more unstructured than structured and students follow a curriculum designed to serve their needs. The doctoral program in marketing provides individuals with a program that encourages creativity and fosters intellectual development in a broad and integrative context.
PhD Committee Representative
Dr. Himanshu Mishra
Email: mkthm@business.utah.edu
Phone: 801-585-3295
Marketing Faculty
Stephen Carson (Associate Professor)- 2000 PhD University of Minnesota
Research/Teaching Focus: Marketing strategy, innovation and creativity, new product development, outsourcing, marketing channel governance, high-technology marketing, intellectual property rights, pioneering advantages and disadvantages, 'below-the-radar' marketing, and e-commerce
Recent Publications: Journal of the Academy of Marketing Science, Journal of Marketing, Academy of Management Journal
Abbie Griffin (Royal L. Garff Presidential Professor)- 1989 PhD Massachusetts Institute of Technology
Research/Teaching Focus: Marketing Principles, Marketing to Organizations, new product development
Recent Publications: Journal of Product Innovation Management, Journal of Academy of Management Science, Creativity and Innovation Management
Gary Grikscheit (Professor)- 1971 PhD Michigan State University
Research/Teaching Focus: Marketing Management, Personal Selling, Sales Management, Decision Making / Problem Solving, Writing
Recent Publications: Marketing Educators' Association (conference paper)
Arul Mishra (Assistant Professor)- 2007 PhD University of Iowa
Research/Teaching Focus: Consumer Behavior, Judgment and Decision making, Affective and Cognitive processes in consumer decisions, Processing fluency, Gestalt perceptions, and nonconscious influences
Recent Publications: Marketing Science, Journal of Consumer Research
Himanshu Mishra (David Eccles Emerging Scholar and Assistant Professor)- 2006 PhD University of Iowa
Research/Teaching Focus: Advertising Dynamics, Introduction to Advertising, Behavioral Decision Theory
Recent Publications: Marketing Science, Journal of Consumer Research
William Moore (Chairman/ David Eccles Professor)- 1976 PhD Krannert Graduate School, Purdue University
Research/Teaching Focus: Marketing Management, New Product Development, Marketing Analysis, New Product Development, Choice and Preference Modeling
Recent Publications: European Journal of Operational Research, Marketing Letters, International Journal of Research in Marketing, Journal of Product Innovation Management
Terry Pavia (Associate Professor)- 1981 PhD University of Maryland
Research/Teaching Focus: Consumer Behavior, Health Care, Marketing Strategy and New Products, Research Methods
Recent Publications: Marketing Intelligence & Planning, Journal of Marketing Management, The Journal of Consumer Behavior
Debra Scammon (Emma Eccles Jones Professor)- 1977 PhD University of California, Los Angeles
Research/Teaching Focus: Consumer Behavior; Health Policy; Marketing And Public Policy, Social Marketing
Recent Publications: Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs
