Marketing

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Requirements:

Students must fulfill all the following requirements:

Pre Business Courses

Math 1050 or 1090 - College Algebra (B or better)
Math 1100 - Quantitative Analysis (Prereq: Math 1090)
Writing 2010 - Intermediate Writing (B or better)
Information Systems 2010 - Computer Essentials (B- or better)
Economics 2010 - Microeconomics
Economics 2020 - Macroeconomics
Mgt 3810 Bus and Professional Communication or Communication 1010 or 1020 - Elements of Speech or Public Speaking (B- or better)
Philosophy 1001 or select from list
Psychology, Sociology, or Anthropology (2 of the 3) Must be at least 3 credit hours each
Business 1050 - Foundations of Business Thought

Intermediate and Exploratory Upper Division Courses

Accounting 2010 - Intro to Financial Acctg. (Prereq: IS 2010)
Accounting 2020 - Intro to Managerial Acctg. (Prereq: Acct 2010)
OIS 2340 - Statistics I (Prereq: Math 1100, IS 2010)
OIS 3440 - Statistics II (Prereq: OIS 2340)
Mgt 3810 Bus and Professional Communication or Writing 3016 - Business Writing
Information Systems 4410 - Information Systems
Management3680 - Human Behavior in Organizations
Marketing 3010 - Principles of Marketing

Upper Division Requirements

Finance 3040 - Financial Management (Prereq: Acct 2020, OIS 3440, Econ 2010)
Finance 3050 - Introduction to Investments (Prereq: Fin 3040, OIS 3440)
Management 3410 - Business Law
OIS 3660 - Production/Operations Management
Management 5700 - Advanced Management (Prereq: Fin 3040, OIS 3660, 3680, Mktg 3010)
Marketing 4840 - International Marketing
Global Perspectives II (Any 3000-5999 course with an international emphasis, 3-5 hours)

Marketing Major

Marketing 4020 - Marketing Management (Prereq: Mktg 3010)
Marketing 4450 - Maarketing Research (Prereq: Mktg 3010)
Marketing Elective
Marketing Elective
Marketing Elective**

(**Option for Internship to count as Marketing Elective)

MARKETING ELECTIVES

4300 - INTERNET MARKETING
4460 - QUALITATIVE RESEARCH METHODS
4500 - INTRODUCTION TO ADVERTISING
4510 - ADVERTISING MANAGEMENT
4600 - MARKETING ANALYSIS
4700 - ANALYSIS OF EMERGING BUSINESS (E)
4720 - PERSONAL SELLING
4740 - STRATEGIC SALES MARKETING
4770 - CONSUMER BEHAVIOR
4800 - NEW PRODUCT DEVELOPMENT
4820 - PRODUCT & BRAND MANAGEMENT
4840 - INTERNATIONAL MARKETING (I)
4850 - SPECIAL TOPICS IN MARKETING
4880 - INTERNSHIP (Prerequisites for Internship - Mktg. 3010 and either 4020 or 4450; Contact Melissa Ridgway with Career Services to apply for Mktg. internship at 581-6186)
5850 - CURRENT TOPICS IN MARKETING
5910 - INDEPENDENT STUDY

Marketing 3010 is the prerequisite for all Marketing electives

(I) - International
(E) - Entrepreneur Program

PLEASE NOTE: MARKETING MAJORS CANNOT TAKE MKTG. 3000 OR 2900 AS AN ELECTIVE.

Actual changes to the curriculum may occur without notice and students will be held responsible for graduation requirements that are in place at the time they enter upper division.

 

 

 

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