Marketing
Requirements:
Students must fulfill all the following requirements:
Pre Business Courses
Math 1050 or 1090 - College Algebra (B or better) |
Intermediate and Exploratory Upper Division Courses
Accounting 2010 - Intro to Financial Acctg. (Prereq: IS 2010) |
Upper Division Requirements
Finance 3040 - Financial Management (Prereq: Acct 2020, OIS 3440, Econ 2010) |
Marketing Major
Marketing 4020 - Marketing Management (Prereq: Mktg 3010) (**Option for Internship to count as Marketing Elective) |
MARKETING ELECTIVES
4300 - INTERNET MARKETING
4460 - QUALITATIVE RESEARCH METHODS
4500 - INTRODUCTION TO ADVERTISING
4510 - ADVERTISING MANAGEMENT
4600 - MARKETING ANALYSIS
4700 - ANALYSIS OF EMERGING BUSINESS (E)
4720 - PERSONAL SELLING
4740 - STRATEGIC SALES MARKETING
4770 - CONSUMER BEHAVIOR
4800 - NEW PRODUCT DEVELOPMENT
4820 - PRODUCT & BRAND MANAGEMENT
4840 - INTERNATIONAL MARKETING (I)
4850 - SPECIAL TOPICS IN MARKETING
4880 - INTERNSHIP (Prerequisites for Internship - Mktg. 3010 and either 4020 or 4450; Contact Melissa Ridgway with Career Services to apply for Mktg. internship at 581-6186)
5850 - CURRENT TOPICS IN MARKETING
5910 - INDEPENDENT STUDY
Marketing 3010 is the prerequisite for all Marketing electives
(I) - International
(E) - Entrepreneur Program
PLEASE NOTE: MARKETING MAJORS CANNOT TAKE MKTG. 3000 OR 2900 AS AN ELECTIVE.
Actual changes to the curriculum may occur without notice and students will be held responsible for graduation requirements that are in place at the time they enter upper division.

