U-Y Marketing Symposium

Contact Us

801-581-7714
801-581-3152
Spencer Fox Eccles Business Building 7132
1645 East Campus Center Drive
Salt Lake, Utah 84112

April 28, 2011 | 10:00 a.m. - 3:00 p.m. | U of U CRCC 110

The annual U-Y Marketing Symposium is organized to facilitate sharing of research across the marketing departments of University of Utah and Brigham Young University. The first annual meeting will be held at the University of Utah. The selected papers will represent all three domains of marketing—quantitative, behavioral, and managerial. This symposium is alternately hosted by the University of Utah and Brigham Young University.

See the UMap for directions to the CRCC at the University of Utah.

Symposium Organizers

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David Eccles School of Business

Arul Mishra
Assistant Professor

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Marriott School of Business

Darron M. Billeter
Assistant Professor