U-Y Marketing Symposium
April 28, 2011 | 10:00 a.m. - 3:00 p.m. | U of U CRCC 110
The annual U-Y Marketing Symposium is organized to facilitate sharing of research across the marketing departments of University of Utah and Brigham Young University. The first annual meeting will be held at the University of Utah. The selected papers will represent all three domains of marketing—quantitative, behavioral, and managerial. This symposium is alternately hosted by the University of Utah and Brigham Young University.
See the UMap for directions to the CRCC at the University of Utah.
Symposium Organizers
David Eccles School of Business Arul MishraAssistant Professor |
Marriott School of Business Darron M. BilleterAssistant Professor |



